![]() By 1951, Rice Chex and Wheat Chex were tied up with prized and box-top giveaways squarely aimed at children, such as ripcord helicopter toys. By 1941, however, while their advertising still hoped to entice mothers and wives, the promotions had begun to be aimed at children, such as Tom Mix comic book give-aways. By 1939, Ralston Purina had begun hoping to entice customers with box-top giveaways, such as a pen and pencil set that was still aimed at the whole family. ![]() One common 1937 advertisement said, "Its flavor knows no limits," and then proceeded to explain with six-year old Bobby and older family members all had a different reason to enjoy the cereal. In its early days, Shredded Ralston (what became Wheat Chex) was promoted as a cereal for the whole family. Green Onion Chex (limited edition, released by Kellogg's in South Korea in 2020).Sugar Frosted Chex (released throughout the United States in 1969).Raisin Bran Chex (introduced into wide distribution in 1968).Honey Nut Chex (introduced in 1998 as the first General Mills addition to the Chex brand).Corn Chex (introduced throughout the United States in 1959 after limited distribution in 1958 ).Wheat Chex (introduced in 1951, 1936 as "Shredded Ralston" ).When Ralcorp sold the Chex Brand to General Mills, the Federal Trade Commission required General Mills to permit the production of private label (store brand) versions of Chex, including by Ralcorp itself. When Corn Chex was released in 1959, it was given the Rice Check "criss-crossed" shape, described as helping it stay crispy in milk. Side by side photos in the early 1950s show that the shape of Wheat Chex was not yet changed to the waffle-shape of Rice Chex, retaining its denser, biscuit-like form. Shaped just right for easy eating." In 1951, Shredded Ralston was rebranded as Wheat Chex, initially stating "We are changing the name of Shredded Ralston to Shredded Ralston Wheat Chex," but often using both the short name and the longer name within the same ad copy. When Rice Chex was introduced in 1950, one advertisement described it as, "Golden-toasted shreds of rice, crisscrossed into hollow, Bit Size waffles. One of the early distinctive characteristics of Chex was its shape. Cooked, shredded, and toasted to a delicious golden brown new in flavor." Bite-sized Shredded Ralston was described in one early promotional article as whole wheat that had been "shredded and baked into crisp-bite-size biscuits." In addition to being recommended as a breakfast cereal, it was suggested as soup croutons, a snack with melted butter, and as the heart of a homemade candy flavored with honey and lemon. One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat. ![]() Overall, I highly recommend this credit card payment processor to anyone looking for a fast, reliable, and responsive payment solution.Chex cereal traces its lineage back to Shredded Ralston, which was first produced in the late 1930s. This level of responsiveness is rare in the payment processing industry, and I really appreciate it. Any time I have a question or concern, I’m able to reach out and get a quick and helpful response. Additionally, the customer support has continued to be top-notch. This allowed me to focus on other aspects of my business without having to constantly monitor my Applications. Doug was amazing at following up, turned approvals around lightening fast and was over all very easy to work with. One thing that really stood out to me was how fast and prompt the processor was. ![]() From start to finish, the experience was smooth, seamless, and hassle-free. I recently had the pleasure of using this credit card payment processor for my business, and I can confidently say that it is the best one I've ever used.
0 Comments
Leave a Reply. |